2021-06-15

PMA Research Tracking Shows Significant Growth in Sales of Flat Panel Displays Through the Pro AV Channel

PMA Research (PMA), the worldwide market information experts on large displays, have published their latest sell-through tracking report on large-format (32-inch and larger) flat panel displays being sold by leading Pro AV dealers and systems integrators who typically serve commercial markets.

March sales of large-format flat panel displays through the North American Pro AV channel continued to grow as unit sales soared 50% and revenues jumped 40% over February.

Year-over-year, March unit sales grew 28% and revenues grew 14%. The year over year comparisons were partially bolstered by the pandemic shutdowns that took place in the latter half of March 2020 which dampened sales that month.

The first quarter of 2021 finished about 8% ahead of first quarter 2020 in both volume and revenues. This is notable for two reasons. First, the growth came as the U.S. struggled with rising COVID cases but made significant progress with the vaccine rollout. It is also important to note that the first quarter of 2020 was an exceptionally strong quarter with revenues up over 25% from 1Q2019.

 PMA Research Tracking Shows Significant Growth in Sales of Flat Panel Displays Through the Pro AV Channel

There were some notable product segment trends in March within the Pro AV channel. 55-inch displays remained the most popular Display size and accounted for nearly 30% of unit sales and more than 20% of the revenues. By comparison, 86-inch displays accounted for nearly the same revenue share as the 55-inch models, but with less than 10% of the total volume share.

For Direct-View LED Videowalls, the channel almost doubled last month’s total and revenues for the quarter came close to doubling 1Q2020 revenues.

Finally, one fourth of the total unit volume in March was for interactive displays. At least 85% of this volume went into K-12 education.  Unit sales of interactive displays targeted toward enterprise installations doubled in March versus February. These UCC displays and accessories are among the most important technology tools businesses need for hybrid work solutions. These tools will continue to provide essential functionality as enterprise adapts to a new normal.

PMA’s monthly Flat Panel Distributor Tracking report offers timely sell-through data and analysis on unit sales and market trends of large-format displays sold by leading U.S. AV and IT Distributors. These reports are ideal for tracking product and channel trends.

About PMA Research

PMA Research (PMA) specializes in worldwide market information for the projector industry, including detailed and comprehensive coverage of High-End Projectors, Mainstream Projectors, and Pico Projectors. With a series of quarterly projector shipment and forecast reports along with monthly sales tracking, PMA publishes data-driven insights for projector manufacturers, component suppliers, accessory companies, and channel partners.  Expanded coverage of the display industry includes market information on U.S. Professional Large-Format Flat Panel Displays. PMA’s Flat Panel Tracking Reports offer timely sell-through data and analysis on unit sales, revenues, and true volume-weighted selling prices of Professional Large-Format Flat Panel Displays sold by leading N. American dealers, systems integrators, and distributors.