Sony’s 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

Sony has today announced that its new flagship OLED TVs, A90J, will launch in March/April in 55 and 65 inches, with the larger 83-inch model to follow later this year.    

Sony A90J OLED

Sony says that A90J has an improved, brighter OLED panel and a newly developed 'Cognitive Processor XR'. For the first time, it will also be available in 83 inches. The company today announced pricing and availability details. A90J will be available in Europe and the US in 55 and 65 inches from late March or April, depending on your country. The 83-inch model will launch "later this year". Pricing will start at $3000 in the US, £2700 in the UK, and €2600 in Germany, which is slightly more the new LG G1, which also features a brighter OLED panel.

Sony's 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

Sony A90J OLED

The 83-inch A90J will cost £7000 in the UK while pricing has yet to be confirmed for other regions. Sony will announce pricing details for its other 2021 OLED and LCD models later. A90J was unveiled in early January. It features HDMI 2.1, the new Google TV user interface, and the Bravia Core streaming service with "UHD BD equivalent quality" at up to 80 Mbps. You can learn more about A90J in our article here or in the TV Database by clicking on the model name below. Sony said that HDMI 2.1 ALLM and VRR will require firmware updates. Sony A90J is available for pre-order in select countries starting today.

Sony A90J OLED - pricing