The spring of folding screen mobile phones with less than 1 million shipments has not yet come
This is the most appropriate portrayal of the current situation of folding screen mobile phones. Every time Samsung and Huawei released a new folding screen mobile phone, some scalpers increased the price by tens of thousands of dollars to ship;
Data show that last year, the shipment of folding screen mobile phones was less than 1 million. Compared with the hot scene of scalpers raising prices, the actual sales of folding screen mobile phones are indeed embarrassing. Last year, the domestic mobile phone shipments were 396 million, and the shipments of folding screen mobile phones were less than 1 million, which can be ignored. Obviously, the folding screen mobile phone has not ushered in the moment of explosion.
Looking at it from a consumer’s point of view, it is not difficult to find the reasons why folding screen phones are not popular. According to a number of digital enthusiasts, the reluctance to buy a folding screen mobile phone is not because of the price, but because the reliability of the product is poor, and the maintenance cost is high, which is beyond the affordability of consumers.
Price is not an obstacle to the popularity of folding screen mobile phones
It is undeniable that the price of folding screen mobile phones is indeed a bit high now. However, most consumers believe that price is not an obstacle to the popularity of folding screen mobile phones. Currently, the Huawei Mate Xs National Bank version is priced at 16,999 yuan, and the Samsung W20 5G is priced at 19,999 yuan. Compared with traditional mobile phones, the price of folding screen mobile phones is a bit high.
In recent years, the price of mobile phones has been rising all the way. Apple’s iPhone XS Max high-end version is 12,699 yuan, and Huawei’s Porsche customized version is priced at 12,999 yuan. In addition, OPPO’s Find X customized models are priced at more than 10,000 yuan. Judging from some data, iPhone 11 Pro Max sales are still good. Therefore, consumers are fully capable of buying folding screen phones. What’s more, some enthusiasts would rather increase the price by tens of thousands to buy a folding screen mobile phone.
Obviously, consumers can afford folding screen phones. Compared with LV bags and top perfumes that cost tens of thousands of dollars, the price of folding screen mobile phones is relatively cheap. Moreover, in the context of a market where mobile phone technology innovation is scarce, folding screens are an innovation and a trend. However, there are still some problems that need to be solved for folding screen mobile phones.
Maintenance costs are the number one killer of foldable phone sales
As a state-of-the-art technology, foldable screens are expensive. Moreover, the mobile phone itself is a digital product with a relatively high damage rate, and the maintenance cost is also a factor that every consumer must consider when purchasing. At present, the maintenance cost of folding screen mobile phones is still very high.
Check Huawei’s official website and found that the screen replacement cost of Huawei’s folding screen mobile phone Mate X is 7080 yuan, which is about 54% of the price of the mobile phone. Considering that the folding screen is easy to be damaged, the official launched the broken screen insurance. Even with broken screen insurance, the cost of replacing a screen is more than 3,500 yuan. In addition to Huawei, the maintenance cost of Samsung folding screen mobile phones is also very high.
Once the screen of the folding screen mobile phone is damaged, the maintenance cost can completely buy an Apple mobile phone. Such a high maintenance cost is an important reason why many consumers are unwilling to buy folding screen mobile phones. Compared with the screen of traditional mobile phones, folding screen mobile phones are more likely to be damaged.
In the final analysis, the dismal sales of folding screen mobile phones are not because the prices are too high. Inconvenient to carry, high maintenance costs, and immature application ecology based on folding screens are all factors that affect consumers’ purchase of folding screen mobile phones. If these three problems are not resolved, it will be difficult to popularize folding screen mobile phones.
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