Xiaomi soars 150%, what mobile phones do Europeans like

In the mobile phone manufacturer’s plan, in 2020, it should be through the comprehensive popularization of 5G communication technology to accelerate the upgrading of smartphones and make the smartphone market thriving. In the end, because of the sudden new crown epidemic, consumers’ desire to buy decreased, and sales in the global market plummeted. As November draws to a close, the statistics of the third quarter of the smartphone market by major market research institutions have been basically completed, and the data have been released one after another.

This morning, IDC, a well-known market research agency, released the Western Europe Market Survey Tracking Report for the third quarter of 2020. The data shows that the Western European smartphone market suffered a huge setback in the second quarter of this year, but it has begun to rebound in the third quarter. The entire Western European region shipped a total of 28.8 million smartphones, with shipments increasing month-on-month and declining year-on-year. 6.5%, mainly due to the impact of the new crown epidemic.

In terms of specific manufacturers, Samsung is still ranked first in the Western European market, with a total shipment of 10.3 million units, leading with a brilliant share of 35.6%. According to an analysis by Strategy Analtics, Samsung has achieved a monopoly on the 5G market in Western Europe with an 88% market share. It is reported that the Samsung Galaxy S20 series and Note20 series have performed well in the Western European market, and the A-series affordable models such as the Galaxy A11, A21, A31, and A51 have also made a lot of contributions.

It is worth mentioning that Xiaomi performed well in the last quarter, becoming the third largest smartphone maker in Western Europe with sales of 3.7 million units and a market share of 12.8%, with a year-on-year growth rate of 151.6%. Personally, the strong performance of Xiaomi (including Redmi) must be attributed to the Xiaomi Mi 10T series released in the third quarter. In addition, the sales of affordable models such as Redmi Note9 and Redmi 9 also play a major role.

With the success of Xiaomi’s overseas market, OPPO and vivo have also turned their market focus to overseas. Among them, OPPO did not enter the European market until last year, and it has reached 900,000 units in the third quarter of this year, a year-on-year increase of 566.2%. Thanks to the launch of the new mid-range model, OPPO has successfully consolidated its position as the fifth largest smartphone company in Western Europe, and is expected to continue to achieve good results in the future.

Correspondingly, Huawei has unfortunately been coldly received in Northern Europe. Under the US trade sanctions, Huawei cannot use Google’s GMS software ecosystem, nor does it have chips to continue launching new mobile phones. Affected by this, Huawei fell to the fourth place in the Western European market in the third quarter of 2020, with a total of 2.5 million devices sold, a year-on-year decrease of 58.7%. It is hoped that in the future, Huawei will be able to gradually improve the supply of 4G products and the software ecosystem, and regain its vitality.

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